OUR STORY - From farm to fashion, every story begins with a single fibre.
Finest merino wool fiber
High in the open countryside, Merino sheep graze on clean air, sunshine, and grass. This is where our garments truly begin – not in a factory, but on the backs of animals that live close to nature. Each season, they grow a new fleece, a natural gift that can be renewed again and again without harming the earth.
We take this fibre and follow it carefully on its journey.
From responsible farms to spinning mills, from fine yarns to beautifully knitted fabrics, every step is chosen with intention. We work with partners who share our values: respect for animals, respect for land, and respect for the people who turn raw wool into clothing you can feel good about wearing.
Merino wool is one of nature’s most advanced materials.
It is soft on the skin, naturally breathable, and helps regulate your body temperature, keeping you warm when it’s cold and cool when it’s warm. It is odour-resistant, so you can wear it more and wash it less, saving water and energy. And when its life finally ends, Merino wool is biodegradable, returning to the soil instead of staying in landfills for decades.
For us, sustainability is not a trend – it is simply the way things should be made.
By choosing Merino wool and a fully traceable supply chain, we want every garment to carry a quiet promise: this piece has a clear origin, a lighter footprint, and a closer connection to nature.
From farm to fashion, we are not just making clothes.We are telling the true story of where they come from – and inviting you to wear that story every day.
